New Macro Treasury - an independent and trusted Bitcoin treasury advisory.
Stand apart. Lead forward.
New Macro Treasury helps Canadian businesses confidently navigate the complexities of adopting Bitcoin as a balance sheet asset.
We act as your trusted Bitcoin advisor, providing independent and objective guidance so you don’t need to build in-house expertise. Our goal is to help you move quickly, while ensuring every step is aligned with governance, compliance, and long-term financial strategy.
Our advisory covers the full lifecycle of corporate Bitcoin adoption.
Values
Transparency
Transparent, unbiased advice with no hidden agendas and no hype. Trust is the foundation of every client relationship.
Clarity
Complexities of Bitcoin and treasury strategy are simplified, making them understandable and actionable for every organization.
Foresight
Clients are positioned for the future of modern finance, embracing innovation without losing sight of sound governance.
Education as Empowerment
Knowledge builds confidence. By educating boards, executives, and teams, clients are empowered to lead with foresight.
I serve as an educator, partner, and guide — committed to making Bitcoin strategy clear and accessible for every business
Justin Wallis
Founder & Treasury Consultant
After years managing financial operations in banking and professional services, I saw traditional treasury strategies falling out of step with a changing monetary environment. At Ernst & Young and ANZ Global Markets, I built deep expertise in budgeting, forecasting, and risk management. These skills were grounded in capital preservation. But as inflation, currency debasement, and low interest rates persisted, I began asking: How can businesses protect their purchasing power for the long term? That question led me to Bitcoin. Initially a personal curiosity, Bitcoin became a professional conviction. I recognized its potential as a decentralized, finite, and censorship resistant reserve asset, offering protection traditional systems no longer could. However, for most businesses, the path to adoption remains unclear. That is why I founded New Macro Treasury Consulting Inc. We help Canadian businesses & family offices integrate Bitcoin into their treasury strategy securely, strategically, and responsibly. By combining traditional financial discipline with modern custody, execution, and governance solutions, we deliver a low-friction path to long-term resilience.