BITCOIN TREASURY STRATEGY FOR CANADIAN BUSINESSES
Bitcoin executive education and treasury consulting. From foundational knowledge through implementation.
WHAT WE DO
New Macro Treasury helps Canadian CFOs and finance executives implement Bitcoin as a corporate treasury asset.
We provide Bitcoin executive education and end-to-end treasury consulting: foundational knowledge for leadership teams, initial assessment, board presentation materials, regulatory compliance guidance, custody provider selection, acquisition strategy, implementation support, and ongoing advisory.
Our clients are Canadian companies that understand the long-term thesis: Bitcoin is emerging as a non-sovereign store of value in an era where central banks systematically debase fiat currencies.
We don't speculate. We don't trade. We help companies preserve purchasing power through sound treasury management.
HOW WE DO IT
DEEP BITCOIN EXPERTISE
10,000+ hours studying Bitcoin's monetary properties, technical architecture, and custody solutions. Understanding the history of money from Bretton Woods through Nixon Shock to today's debt-based system. We know why Bitcoin matters — not just how it trades.
TRADITIONAL FINANCE CREDIBILITY
Experience from EY and ANZ Global Markets. We understand corporate governance, treasury operations, board presentations, and audit requirements. We speak the language CFOs and boards understand.
CANADIAN FOCUS
Specialized knowledge of Canadian Bitcoin treasury implementation. We provide high-level guidance on Canadian reporting and tax considerations to help you ask the right questions of your accountants and legal counsel.
VETTED CANADIAN PARTNERS
Best-in-class Canadian service providers: institutional OTC trading, custody solutions, and Bitcoin-backed lending. Plus ongoing executive education directly from New Macro Treasury.
WHY IT MATTERS NOW
We're witnessing Bitcoin monetize in real time. The newest macro asset to appear in 150 years. A once-in-a-species monetary transition.
The last time something this significant emerged was gold's formal monetization in the late 1800s. The first Bitcoiners were people who understood the current economic situation.
Most Canadian businesses are missing this opportunity because they lack specialized expertise. New Macro Treasury provides that expertise.
Companies that understand this moment and act decisively will position themselves for long-term resilience. Companies that wait will watch purchasing power erode year after year.
WHO WE WORK WITH
We work with Canadian companies that recognize holding some portion of treasury in the hardest asset ever created is rational hedging against purchasing power erosion.
We don't work with companies wanting to trade or speculate on short-term price movements. That's not treasury management — that's gambling.
We work with CFOs who want to spend less time managing money like a hedge fund and more time concentrating on their craft. Bitcoin provides an accretive growth engine on your balance sheet without the volatility of equity earnings.
STAY HUMBLE. STACK SATS.
STANDING ON THE SHOULDERS OF GIANTS
Six years of intensive education distilled into actionable treasury strategy. Thousands of hours studying monetary economics, Austrian business cycle theory, the history of money from Bretton Woods to Nixon Shock to today's debt-based system.
Ideas taken from the best minds in Bitcoin, traditional finance, and monetary history. 10,000 hours condensed into one. For Canadian CFOs who don't have 10,000 hours to spare.
Want to explore what Bitcoin treasury strategy might look like for your company? Model scenarios with our Bitcoin treasury calculator.
LET'S TALK BITCOIN TREASURY STRATEGY
If you're exploring whether Bitcoin makes sense for your Canadian company's treasury, we welcome the conversation. No obligation. No sales pressure.
EXPLORE SERVICES SCHEDULE CALL© 2026 New Macro Treasury Consulting Inc.