EVERY COMPANY BECAME AN INTERNET COMPANY. EVERY TREASURY WILL HOLD BITCOIN.

Bitcoin treasury strategy for Canadian executives. From education to implementation. Protect your balance sheet from monetary debasement.

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CASH IS A DEPRECIATING ASSET

Competitive markets deflate through productivity gains. Inflation erodes your purchasing power.

$350,000

Lost purchasing power per year on $5M in cash

Money supply grows at 7% annually. That's $350,000 eroded from your treasury every year. In a productive economy, prices should fall. Instead, monetary expansion transfers value from savers to borrowers. Your cash reserves absorb that cost.

2.8%

Your real return after tax on GICs

Even the best GIC rates around 4% become 2.8% after corporate tax. Against 7% monetary expansion, that's a -4.2% real return. Your treasury is falling further behind every quarter.

Discretionary monetary policy distorts capital allocation. Bitcoin offers a fixed supply alternative — 21 million, forever.

10,000 HOURS CONDENSED INTO ONE

Following Strategy's proven Bitcoin treasury framework — adapted for Canadian companies. Six years of research, battle-tested implementation playbooks, translated for IFRS/ASPE and CRA compliance.

PRISTINE COLLATERAL

The only 24/7/365 liquid asset with final settlement in 10 minutes and 100% recovery rate. No other collateral offers this combination of liquidity, portability, and settlement speed.

THE ONLY RESERVE ASSET THEY CAN'T DILUTE

What separates Bitcoin from other digital assets? 21 million. Forever. No central authority can issue more. No pre-mine. No founder allocation. The first and only truly scarce digital asset.

THE NEWEST MACRO ASSET IN 150 YEARS

We're witnessing Bitcoin monetise in real time. The last time a new macro asset emerged was gold's formal monetisation in the late 1800s. Institutional adoption is accelerating.

NON-SOVEREIGN RESERVE ASSET

Bitcoin operates outside political control. No government issues it. No central bank can debase it. A treasury asset that positions your company at the forefront of institutional adoption.

THE FRAMEWORK IS PUBLIC.
THE CANADIAN EXPERTISE ISN'T.

Strategy pioneered corporate Bitcoin adoption and published their implementation playbooks. These are the same frameworks used by Strategy, Semler Scientific, MARA Holdings, and dozens of other public companies to successfully implement Bitcoin treasury strategies.

We take their battle-tested three-phase framework — Planning → Execution → Post-Execution — and translate it for the Canadian context:

✓ Canadian accounting standards and tax compliance

✓ CRA-compliant treasury structure

✓ Canadian custody providers and OTC execution

✓ Provincial regulatory and FINTRAC compliance

The playbooks are publicly available. Executing them correctly requires Canadian expertise.

IS IT TOO LATE?

16x

Bitcoin has outperformed the S&P 500 over the past decade

THREE QUESTIONS FOR YOUR BOARD:

Do you expect governments to reduce deficit spending?

Do you expect central banks to stop expanding the money supply?

Do you expect the debt-based monetary system — which requires continuous expansion to function — to reverse course?

If the answer to any of these is "no," the thesis remains intact. We are 17 years into a generational monetary transition. Institutional adoption is accelerating.

MODEL YOUR SCENARIO

Analyse historical performance and project forward-looking scenarios using the Bitcoin Power Law framework.

TRY THE CALCULATOR →

HOW IT WORKS

1	DISCOVERY CALL 30 Minutes We'll discuss your treasury objectives, explore whether Bitcoin aligns with your strategy, and answer any questions. An honest conversation about fit — no obligation.

2	EXECUTIVE EDUCATION 90-Minute Tailored Session Build foundational Bitcoin knowledge for your leadership team. Tailored sessions for boards, executives, or finance teams covering monetary economics, corporate case studies, and strategic frameworks.

PLANNING PHASE SUPPORT

2 Weeks

Following Strategy's Planning Phase framework: Strategy & team assessment, corporate governance analysis, finance & IT evaluation, vendor research, risk assessment, and board presentation materials. Comprehensive written report adapted for Canadian regulatory environment.

EXECUTION PHASE SUPPORT

6-8 Weeks

Following Strategy's Execution Phase framework: Policy development, custodian & broker selection, first Bitcoin acquisition, accounting & tax setup, internal controls, and finance team training. Complete implementation with Canadian-qualified vendors through first purchase.

THE WINDOW IS NARROWING

First movers will be disproportionately rewarded. The companies that recognised the internet early gained structural advantages that compounded for decades. Bitcoin treasury adoption is following the same curve.